Emory’s colors have been gold and blue since the early history of the school.  It is believed that Emory’s colors were influenced by early issues of the Phoenix, the school literary journal, which was printed in blue ink on yellow paper.
While participating in athletic events, Emory students are often referred to as the Emory Eagles.  Swoop is the university’s mascot and the face of the Emory Eagles.  
In 2000, four Emory students began what is now known as Campus Movie Fest.  This festival involves various small groups of students provided with needed materials competing to create the best five-minute film about a featured theme.  Campus Movie Fest has grown to include cities across the nation and is now the world’s largest student film festival.  
The R. Howard Dobbs University Center, commonly called the DUC, is a favorite hangout place for many students.  The center provides a place for students to eat, play games such as pool or pinball, watch television in what is referred to as the “DUC Down Under”, and talk with friends.  
The Michael C. Carlos Museum is one of the major landmarks located on Emory University’s campus.  The museum holds one of the largest collections of ancient art in the Southeast.  Items from Egypt, Greece, Rome, the Near East, Asia, and the Ancient Americas can be found within  the museum’s vast amount of material.  
In 1982, former president Jimmy Carter and his wife partnered with Emory University and found the Carter Center.  This nonprofit institution joined together students, politicians, and business leaders from various places around the world to focus on resolving conflicts and discussing human rights, election monitoring, and global health.  
The Coca-Cola Company and Emory have developed a tight connection since 1888 when Asa Griggs Candler bought The Coca-Cola Company.  Seven years later, Candler sent a keg of Coca-Cola syrup to his son studying at Emory College at the time.  He donated generous amounts of money to the school and was a strong supporter of the transformation of Emory from a college to a university.  
After his father bought The Coca-Cola Company in 1919, Robert W. Woodruff managed the company for almost sixty years.  In 1979, the Woodruff family presented Emory with 105 million dollars which was the largest single gift to an educational institution at the time.  Through the Robert W. Woodruff Foundation, the Woodruff family continues their generous support Emory today.  Emory University also recognizes Robert W. Woodruff and his brother, George W. Woodruff, with buildings named in their honors: the Robert W. Woodruff Library for Advanced Studies and the George W. Woodruff Physical Education Center.  
Emory University’s Goizueta Business School is named after Roberto C. Goizueta, a past chairman and CEO of The Coca-Cola Company.  
Every year, incoming freshmen recognize the support from The Coca-Cola Company when they take part in the Orientation Coke toast.  Likewise, seniors exit Emory with a drink of Coca-Cola during Commencement Weekend.  
In the spring of 2006, Emory brought back an updated form of Wonderful Wednesday.  Classes still run as usual, but the campus celebrates every other Wednesday afternoon through  various events sponsored by organizations on campus.  
In June 1982, Wonderful Wednesday sadly ended as students needed more class periods in their schedules.  As a way to mourn the end of such a treasured tradition, 2,283 members of the Emory community joined together to “Toast Away Wonderful Wednesday” with a Coke toast.  This event ended up breaking the Guinness Book World Record for the largest nonalcoholic toast.